Print, Identity, Web, Transmedia
Jon Nishida & Mackenzie Pringle
Through its immense stores of information, the Internet Archive acts as a conservator of digital culture, and the internet's memory of itself.
The Archive’s scope and role on the internet is expressed through a logotype that draws from the way language is used to navigate and locate oneself online, taking on the conventions of web addresses. It’s rendered in typefaces spanning three distinct times in history to communicate the expanse of time represented in the its collections.
Related project: Dead Links
Unlike most transmedia identity projects, where the design process starts at print collateral and transitions into screen based media, The Internet Archive called for an approach that starts with the website, then translates that experience into print and static media.
The Text icon is placed where the user would lift the page to unfold a letter, a gesture that mimics the action of choosing the text mediatype on the website.
Icons indicate staff members' departments on their business cards.